Modern Technology

Christchurch Polytechnic Institute of Technology, or CPIT for short is one of the many tertiary education providers in New Zealand. Late last year Strategy took over the CPIT contract and with it a completely new look for CPIT's advertising was made. Two main changes to the logo are changing from Garamond to a San serif typeface what looks like Akzidenz Grotesk bold and the movement and increase emphasis on the 'feathers'.

The change in Advertising is probably where the most significant change in branding can be seen, more text based advertisements using strong bright colours (as below) have been pasted up around the city. Gone are the old posters featuring an image with a half relevant pun on a white background, in comes saturated colour stick figures, pictograms and plenty of type.Colours in above image are similar to CPIT ads not exactly the same as through scanning, converting to web and changing from CMYK to RGB affects colours)

The logo itself is a step in the right direction although the typeface is a bit too bold but an update was needed. The same can be said for the advertising and other Ephemera. I am not sad to see the old ads disappear and I think the creators of them would be happy to forget them too.