17 October 2009

Squares to Squiggles

Telecom unveiled their new logo on the Auckland waterfront last night, an article from the Dom post via stuff can be found here. The reason for the change, as Alan Gourdie, Telecom retail head said:

"Where previously it stood for telecommunications services, wires and networks, it now reflects New Zealanders doing what inspires them, and doing it on their terms."

The design was done by Designworks in Auckland.

Thank Phil for the link.


Meadow Fresh a Goodman Fielder company is producer of many things dairy. Products are generally all the types of milk and yogurt.

The new logo features most notably the removal of the sun and a change in the colours used. I was never fond of the old green and the deeper green gives it a fresher feel. I do like the new ligatures too, although I am a little undecided on whether the new 'M' or the previous one is more of a nicer form.

N.B. I had this sitting on draft for ages and forgot about it over the Holiday season & obviously the last month or two.