14 May 2009

Citrus Tree Juice, Frucor repositioning of brands

Citrus Tree fruit juice is in many homes in New Zealand and is also served in many restaurants too, this may change as the branding now seems to have repositioned towards a similar level to Frucor's other brand Just Juice, although they all have been repositioned over the last few years, Fresh Up getting a bigger more annoying make over.

In terms of the logo, there hasn't been anything dramatic in the change and the lack of a good logo image of the old means it is harder to compare.

From a packaging stand point out with the dark greens and banners and in comes bright orange and the cheesiness of a glass of juice in place of the 'i' and an orange on the 'O'.

1 comment:

  1. Old version is way better, new one makes it look cheap.