14 May 2009

New Zealand On Air

New Zealand on Air is a government funding agency for television, radio and NZ Music. The logo is most prominently seen in New Zealand Music Video's and at the end of funded television programme's. The previous logo desperately needed updating and this change happened late last year. The new logo is nice but nothing really special, a two part swoosh that means little and a gradient of colour from warm to cool. The type, I suppose, looks like inflated balloons and play on the 'air' idea without going over board.

Bernard Duncan, Deputy Chief Executive of New Zealand on Air, explains:

There was no media release at logo change. There were a number of reasons for doing it, including a change in the proportions of screen size and high definition broadcasting. The design was done by a Wellington company called native. See their website at www.nativehome.com

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