2 to 5

The two dollar shop — not to be confused with the shop formerly known as Just $2 (now Just Incredible) — has recently undergone a change in prices, therefore a need for a identity change.

So the addition of $5 dollar products, creates a need to create a logo with the two numbers. I think the mark is quite successful and I assume, with out actually visiting a store, that products would be marked with the colour that responds to the price — ie blue for $2 & orange for $5. The addition of the old mark (also an altered $5 one) seems unnecessary though, but hopefully that will be removed later on.

2n'5 Dunedin Grand Opening - 11 September 2010. Photo courtesy of Radio Network.

Garden of Eden

Eden Park is main sporting stadium in its biggest city in New Zealand, Auckland. The stadium also has the largest capacity in here too and will host the Rugby World Cup final and Semi finals in 2011.

Rather than regurgitating information, I suggest reading this post from Idealog's Design Daily. Also, Eden Parks press release.

Now down to the logo, the design was done by Auckland based studio Lemonade Design. A design trend that some designers now cringe about, is the overuse of Hoefler & Jones' Gotham. I am still a fan of the typeface and seeing as Auckland could be considered New Zealand's Gotham City there could be a connection there, although we don't have the terminal building which was the inspiration. Anyway, I enjoy the change away from the overly slanted Avant Garde-ish type even if the difference in weights of Gotham is a bit distracting.

DINZ 3.0

Over a year ago I covered the change of the DINZ logo. This year another change, the new logo has featured in DINZ events and in the advertisements for Pro/Design, although website is still sporting the old....

More info to follow.