2 to 5

The two dollar shop — not to be confused with the shop formerly known as Just $2 (now Just Incredible) — has recently undergone a change in prices, therefore a need for a identity change.

So the addition of $5 dollar products, creates a need to create a logo with the two numbers. I think the mark is quite successful and I assume, with out actually visiting a store, that products would be marked with the colour that responds to the price — ie blue for $2 & orange for $5. The addition of the old mark (also an altered $5 one) seems unnecessary though, but hopefully that will be removed later on.

2n'5 Dunedin Grand Opening - 11 September 2010. Photo courtesy of Radio Network.