Squares to Squiggles

Telecom unveiled their new logo on the Auckland waterfront last night, an article from the Dom post via stuff can be found here. The reason for the change, as Alan Gourdie, Telecom retail head said:

"Where previously it stood for telecommunications services, wires and networks, it now reflects New Zealanders doing what inspires them, and doing it on their terms."

The design was done by Designworks in Auckland.

Thank Phil for the link.